In this article we gathered the best performing builders for you. As always, your benefit comes first in uDroppy.
What is a landing page?
A landing page is a standalone web page. Meaning, that in a landing there is only one link. Only one button. In fact, landing pages are created with the aim to raise conversions, and this results in one single CTA (Call to action).
You can either use them to gather leads or to sell a product. This is why we can talk about lead generation and click-through landing pages.
In both cases, thanks to the unique focus and CTA, users won’t be distracted by the huge amount of information. In other words, they will be more likely to complete the action.
This is why these pages raise conversions and to lower costs of acquisitions.
What are the benefits of a landing page?
A landing page allows you to create ad-hoc sales pages that you can use to increase your conversions thanks to a unique call to action. This also means that you can lower your acquisition costs since you will convert more spending the same budget.
Yet, this is not the unique benefit of a landing.
In fact, it allows you to segment promotional offers. You can create personalized landing pages with different messages according to the specific target. Not only you can segment offers, but also sources. In fact, according to the source of your message (e.g. social media, email, brochure) you will have to communicate in a specific way with every user.
A visitor that arrives from a tweet needs all the information to click your CTA. While, if you already communicate to the user thanks to a long email, you will need to give him/her only the final push.
Personalizing messages is fundamental to convert users into customers or leads.
This kind of pages also help you to improve your SEO (Search Engine Optimization). This means that you will get higher visibility when people look for your product or company with search engines.
Finally, they are perfect to gather new leads. Give users incentives like a free ebook or an exceptional discount and they will share with you their data.
Why to use a landing page builder?
If you have a huge team and you can create custom-built pages for each of your campaign, then you may not need a landing page builder. Yet, if you are a solo-entrepreneur and you want to get the job done fast and good, landing pages builder are the best choice.
First of all, they are built to raise conversions. This means that they have all the specifications that you need to convert users into customers or leads. They know which are the fundamental elements of a landing page and give you the chance to build it right.
In fact, when you create a landing from scratch you need to think about what to include and how they will look like. This allows you to unleash your creativity and better suit your needs, but it can also make your business in danger. In fact, leveraging a landing page builder means reducing risks and errors a lot.
Second, they are faster. Thanks to landing page builders you can have your page set and running in few minutes. This is possible thanks to the templates they offer you.
Using a landing page builder is like using uDroppy, it makes you faster and gives you the time you need to focus on your marketing strategies.
On one hand, we automate all the operations of the business thanks to our fully integrated and fast platform. On the other, they allow you to drag and drop and personalize their layout to have your landing page ready in no time.
Third, they are cheaper. Hiring a web designer will cost you at least $100/200 per hour, while with landing page builder you pay a monthly subscription and that’s it.
What are the best Landing Page Builders?
Now that you understand why you need a landing page and why landing page builders are better for your business, it’s time to see the best ones on the market.
We gathered for you the best software to give you a complete view and save your time. Yet, before choosing remember to analyze them and understand which one suits your needs at best.
Instapage is known as one of the best landing page builder on the market.
It offers you an extensive number of templates that you can use as a starting point. Moreover, the software is intuitive and simple to use. You can add and personalize every item with ease thanks to the bars and menus at your disposal.
What makes Instapage unique, though, it’s the focus on team working. In fact, the software is designed to improve cooperation with your team-mates. They can add comments or mark-ups and they can even make real-time edits.
How much does it cost? The core plan start from $99 if paid annually, or $129 if paid monthly. In any case, this plan has some limitation. In fact, options like real-time visual collaboration, ad spend by variation data, etc. are available to the Enterprise plan only. The costs change according to the customization of the plan, so you have to contact Instapage to have more information about it.
Unbounce allows you to use more than 100 templates and a drag and drop option to build your landing page with ease. The Essential plan allows you to use free, high-quality, pictures from Unsplash. Yo can also do A/B testing, use unlimited domains and integrations with WordPress, Zapier, Hubspot and much more.
Unbounce includes also pop-ups and sticky bars, giving you a huge set of features in the basic plan.
Thanks to this software you can create professional landing pages in no time. This allows you to multiply conversions and reduce abandonment thanks to the pop-ups.
The cost of the Essential plan starts from $79 per month (when billed annually) or $99 (if billed monthly).
Mailchimp is known as an email service provider, yet, it also includes a landing page builder.
It’s one of the cheapest choice since the service is dedicated to the clients and to turn yourself into one you don’t have to pay. In fact, Mailchimp has also a Free plan, with a limited set of features, but including landing pages.
Paid-plans start from $9.99 per month, meaning that this remains one of the cheapest tool for both emails and landing pages.
Wishpond is more than a builder. It includes a extensive set of online marketing tools that you can use. In fact, if you go to their website and you select pricing, you will be asked if you want to do things by yourselves, or if you want their team to do it for you.
Choose the first if you want to limit yourself to landing pages.
But in case you need to outsource your marketing campaign, you can get the help you need from them.
Going back to building your landing page with wishpond, the platform gives you the chance to use a drag and drop editor. Thanks to this you can create your landing in no time.
The cost of wishpond starts from $49 per month (when billed yearly). You have the chance to try their services for free and decide if they are the business for you (exactly like Shopify) for 14 days. The Starting Out plan includes:
- unlimited landing pages;
- unlimited social contests and pop-ups;
- plus marketing automation;
- email drip campaigns and more.
Leadpages gives you the chance to choose how to build your landing from more than 200 templates. It also includes mobile-responsive options, a key to win competitors in the era of mobile devices.
While you build your landing page with Leadpages you can focus on what you are doing. In fact, when you select one of the items, the rest of the page will fade out a bit.
The Standard plan start from $25 per month ($37 when billed monthly). It includes many features like:
- unlimited landing pages and pop-ups;
- unlimited traffic or leads;
- free custom domain (when choosing the annual billing);
- more than 40 standard integration and much more.
So, if you have a low budget and you need your landing pages for one website only, Leadpages is the right choice for you.
Landingi is the landing page builder designed for people without programming background. This is how they sell the platform on their website.
In fact, Landingi makes it easy to design your landing page thanks to a considerable template library.
The editor is modern and intuitive, making it simple to create your page without losing time.
The cost varies a lot from plan to plan. They start with a basic $11 dollar monthly plan (but billed annually) that gives you only the chance to have 2 active landing pages, and 1 custom domain. Other than a limited number of visitors. In any case, you can try the free trial to understand if the software works for you before committing.
Having one or more landing pages makes it easier for you to convert users into customers or leads.
If you want to raise your conversions and lower your acquisition costs, they the best choice. Yet, leverage them at your best, you will need to build them properly.
Landing page builders allow you to create landing pages fast and easy. Thanks to templates, drag and drops options and all their tools, you can convert like a pro with no effort.
Saving time and effort is fundamental if you work alone and you strive to build your business. This is why we created uDroppy. To automate all your processes and makes your work easier.