Christmas is coming and it’s time to think about your 2020 business plan.
Planning is a fundamental phase for every business. It helps you get a clear idea of where you are going and how you are going to reach your goals.
December are perfect to plan your business future.
In this article we share useful tips and insights that will help you turn 2020 into a profitable and successful year.
Months and Days of interest
Today there are tons of international and national days that countries celebrate for specific reasons. Not to mention all the weekly and monthly events that you can also leverage for the same reason.
In this article we want to share with you what could be the most interesting daily, weekly and monthly events for your business.
Benefits and uses for your 2020 Business Plan
Let’s see together how you can use these dates in your 2020 business plan.
People love discounts because they love to save money. Yet, if you want users to take seriously your promotions you should always justify them.
Whatever your niche, here below you can find special days or weeks that you can use to create promotional campaigns that suits the needs and interests of your audience.
For example, if you have a pet store, you can create a promotional campaign on April 11th, during Pet Day. It could be a 10% off discount on every product or an exclusive coupon for loyal customers.
2. Brand Awareness
Is your 2020 business plan focused on growing the brand awareness?
If you are still starting and you want more people to get to know you, you can use these occasions to create ad hoc content that will engage them.
Here below you can find an example.
In this case, they used May the 4th (also known as Star Wars Day) to promote their product but also, their business, making people get to know what they do and who they are.
What many businesses forget about, is that e-commerce is not only about having an online store and a catalog of products. Operations and communication are equally important.
We know that dealing with both of them can be overwhelming. And this is the reason why uDroppy started first. Our job is to take the complexity of operations and logistic out of your working day. When you work with uDroppy you can be 100% focused on marketing and communication (and this give you an outstanding advantage over your competitors).
By leveraging these days and special occasions, you will be able to both engage with specific users and understand more about their interests.
4. Editorial Calendar
Doing marketing is not just about ads. Of course, knowing how to Facebook Ads and how to use all the different traffic sources, is fundamental. But you also need content to share with your audience.
If you want help for the 2020 business plan and editorial calendar, the following dates and initiatives will help you get all creative and insightful.
Very Important Dates (VID) – To know for you 2020 Business Plan
If you have been working in e-commerce for some time, you already know that there are some critical days during the year that can hurt your business.
This is why you should write down these very important dates, so that you can take all the precautions and actions necessary to make your business safe and sound.
Chinese New Year 2020
First of all, the big stumbling block of e-commerce and dropshipping: Chinese New Year.
When you build your business plan you need to take into consideration CNY, the most critical period of the first quarter.
In fact, during CNY Chinese factories close at least for a couple of weeks.
In 2020 Chinese New Year will take place on January 25th. Factories will be closed from the 24th to February 9th, more or less.
If you don’t have the right partner, two weeks of delay (at least) in your sourcing and shipping could be a killing factor for your business.
Our clients, though, are always safe and sound. Even during Chinese New Year, and all thanks to the Virtual Warehouse service. In this way they can buy a stock of products, without the need of having a warehouse. In this way they can deliver, even during the most challenging event of the year.
This festival, also called Tomb Sweeping will take factories closed from the 4th to the 6th of April.
As in many nations throughout the world, you may experience some delay during Labor Day. This event will take place on May 1 that will fall on a Friday in 2020.
The Dragon Boat Festival
This Chinese Festivity will take place on June 25th during 2020 and may also influence the weekend (June 26th and 27th).
The Mid-Autumn Festival and National Day
Usually these two events fall on different days. In 2020, however, they will both fall on October 1st. The festivities will last up to October 8th.
Here again, leveraging the virtual warehouse can help you avoid problems with clients and shipping delays.
Black Friday & Cyber Monday
These are the most important days for every e-commerce business, no matter their niche.
If you liked our graphics, you can download the entire 2020 Business Plan calendar, so that you can have all the most important dates at your fingertip any time you need.